If you’re a small business owner looking for brand awareness or simply want to increase the organic traffic on your website, you should consider Google advertising in Canada. It’s an affordable option that’s effective for many reasons. It builds brand awareness, provides high-quality website traffic, and promotes your services and products.
Building brand awareness with Google Ads:
Google ads are a great way for small businesses to increase brand awareness and acquire new customers. While most brands rely on organic traffic and search engine optimization (SEO), small businesses often do not have the time to wait for those efforts to yield results. As such, paid ad campaigns can be an excellent option for small businesses that are looking for fast results.
Google Ads can be placed on competitor brands and target similar customers. These ads are more expensive than those placed on display networks, but they can be more effective. However, they require more keywords to reach the right audience. Moreover, you should use synonyms when writing copy, as this can help make your copy look richer.
Allows small businesses to attract new customers and boost conversion rates:
Google Ads are effective because they allow small businesses to appear in front of users who are actively searching for the products and services they offer. This allows small businesses to attract new customers and boost conversion rates.
Gaining high levels of organic website traffic with Google Ads:
Google Ads is one of the most popular ways to promote your website. You can target specific locations or demographics with Google Ads and only pay when someone clicks on your ad. With this type of advertising, you’ll be able to reach a huge audience without sacrificing your organic search rankings.
Cost-effectiveness of Google Ads:
Depending on the niche you are targeting, you may be wondering how effective Google ads can be for your small business. Google Ads are a form of paid advertising and have no minimum budget. However, if you are new to this form of marketing, it is advisable to start small and increase your budget as you gain more experience. Ideally, you should aim to get 6 to 10 clicks per day.